With an end-to-end franchising approach, they identified the need for a platform that would advance access within the retail fuels and convenience store industry


“The challenges in the South African fuel retail sector require real solutions from trusted partners in addressing Empowerment, Sustainability, and Transparency.

Through engaging directly with Franchisees and Franchisors across Southern Africa, we have built significant knowledge and expertise in accelerating fuel- and convenience retail performance, surpassing expectations and thriving through the change curve, tackling these issues head-on.

We challenge and disrupt how things are done.
We do business un-usual.”



  • Directors who are results oriented, passionate experts;
  • Fully focused on the petroleum industry;
  • Over 40yrs experience in retail, sales & marketing, franchising and customer experience;
  • Forward thinking with innovative offers and products;
  • Partner with only the best industry experts and organisations;
  • Ownership credentials: majority black owned, Level 2 BBBEE contributor.



Franchisee Applicant Dec’20

TFE helped us understand the petroleum industry and how to draw up a business plan. Their passion and industry experience made the journey simple and exciting.

Business Acquisition/Buyer Apr’21

(TFE) has helped me put together a comprehensive business plan, registered the business, managing day to day expectations of the seller incl F2F visits & ensuring that the deal is kept alive by giving regular stakeholder updates

New Trainee Dealer May’21

They make training fun and interesting and have opened my eyes to a lot of things.

SMME Supplier May’21

Our working relationship with TFE has helped greatly in evolving our business to a much better operation and standing through innovative business practises and systems as well as great mentorship.

Existing Retail Dealer Apr’21

The passion and energy Shane and Fiona bring is invaluable, they are concept and detail driven – which give me the comfort knowing that they are looking at all aspects of improvement for me.

New Trainee Dealer May’21

The training and mentorship provided by TFE has exceeded my expectations. The passion both Fiona and Shane show in their training is a testament of the knowledge and experience they have.

New Landlord/Retail Developer May‘21

They find out the box solutions in reducing cost and enhancing the customer experience.

SMME Supplier Jun’21

We are anticipating great growth and to operate nationwide due to the support we receiving from TFE. We seeing ourselves in partnership with TFE in the next 5 to 10 years!